Title, Die Gutenberg-Galaxis: das Ende des Buchzeitalters. Author, Marshall McLuhan. Publisher, Econ Verlag, ISBN, X, Die Gutenberg-Galaxis on *FREE* shipping on qualifying offers. 3. Nov. Die Gutenberg-Galaxis by Marshall McLuhan, , available at Book Depository with free delivery worldwide.

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Die Gutenberg-Galaxis : Die Entstehung des typographischen Menschen

From Wikipedia, the free encyclopedia. Consider transferring direct quotations to Wikiquote. The same is often true of the children belonging to glaxis groups who are taught to learn to say their prayers.

Key to McLuhan’s argument is the idea that technology has no per se moral bent—it is a tool that profoundly shapes an individual’s and, by extension, a society’s self-conception and realization:. According to McLuhan, the invention of movable type greatly accelerated, intensified, and ultimately enabled cultural and cognitive changes that had already been taking place since the invention and implementation of the alphabet, by which McLuhan means phonemic orthography.

Marshall McLuhan, the guru of The Gutenberg Galaxyrecommends that the browser turn to page 69 of any book and read it. Quoting with approval an observation on the nature of the printed word from Prints and Visual Communication by William IvinsMcLuhan remarks:. His episodic and often rambling history takes the reader from pre-alphabetic tribal humankind to the electronic age. The transition from this oral culture takes place when the child is taught to read and write. This page was last edited on 7 Aprilat For the break between the time periods in each case the occurrence of a new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society.

The strangeness of the use of “electrifying” is entirely appropriate in the Galacis context of Apropos of his axiom, ” The medium is the message ,” McLuhan argues that technologies are not simply inventions which people employ but are the means by which people are re-invented. In schools or at home or in the street, where children are taught to learn by heart, to memorize, nursery rhymes or poems or songs, then they can be said to participate in the oral tradition.


This article has multiple issues.

The moral gutsnberg of technology’s effects on cognition is, for McLuhan, a matter of perspective. In this passage [Ivins] not only notes the ingraining of lineal, sequential habits, but, even more important, points out the visual homogenizing of experience of print culture, and the relegation of auditory and other sensuous complexity to the background.

Of particular importance to the Oral Culture is the Art of memory. The Internet did not exist then.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

University of Toronto Press. I wish somebody else had written it. In other words, childhood is one of the ages of man in Shakespeare’s sense and is essentially an oral tribal culture. Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, that is, the tower of the witless assumption, or what Bacon calls the reign of butenberg Idols.

Joyce’s Finnegans Wake like Shakespeare’s King Lear is one of the texts which McLuhan frequently uses throughout the book in order to weave together the various strands of his argument. Such is the character of a village, or since electric media, such is also the character of global village.

Please improve this by adding secondary or tertiary sources. Doing so will reveal a further insight into the purpose of his own book. If men decided to modify this visual technology by an gutrnberg technology, individualism would also be modified.


Die Gutenberg-Galaxis: das Ende des Buchzeitalters – Marshall McLuhan – Google Books

Apparently, McLuhan also had some ideas about how to browse a book. Please help improve it or discuss these issues on the talk page.

Is it not obvious that there are always enough moral problems without also taking a moral stand on technological grounds? It is a problem, but not a moral problem; and it would be nice to clear away some of the moral fogs that surround our technologies. The term is sometimes described as having negative connotations in The Gutenberg Galzxisbut McLuhan himself was interested in exploring effects, not making value judgments:. Views Read Butenberg View history. Though the World Wide Web was invented thirty years after The Gutenberg Galaxy was published, McLuhan may have coined and certainly popularized the usage of the term ” galaxia ” to refer to rapid, irregular and multidirectional movement through a heterogeneous body of documents or knowledge, e.

For McLuhan, these trends all reverberate with print technology’s principle of “segmentation of actions and functions and principle of visual quantification. Such a large collection of small chapters does fit the picture of a mosaic.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

Associated galwxis this epoch is the Art of memory in Latin Ars Memoriae. In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal base. The oral tradition is not dead. Print is the technology of individualism.