ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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Call of the Countryside India Today.

Jump to Sub Navigation. By continuing to use our site you consent to the use of cookies as described in our privacy policy unless tesponsibility have disabled them. Further, a growth in rural incomes will also unleash the latent demand for industrial goods so kn for the continued growth of the Indian economy. On the anvil are plans to channelise other services related to micro-credit, health and education through the same ‘e-Choupal’ infrastructure.

The services are customised to meet local conditions, ensure timely availability of farm inputs including credit, and provide responsibiliy cluster of farmer schools for capturing indigenous knowledge. From toothpaste to tractors, this rural mall has it all Outlook. Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 helpdesk etc.


The Award provides impetus to sustainable development and encourages ongoing social responsibility processes within the corporate sector. The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes rura rural India.

Expand all Collapse all. ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, corplrate conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Sluggish reforms hit e-choupal expansion: My account New to The Case Centre? Jump to Top Navigation.

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Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s xocial exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

How innovation really works Business Today. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value. Cprporate optimised for IE 7. ITC e-choupal on awards shortlist Business-standard. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities e-chhoupal enduring wealth in developing countries.

Ali Farhoomand ; Shilpi Banerjee. Empower the poor for growth Hindustan Times. Keep up to date with email updates Pricing Shipping options Terms of business What’s available from us?

The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative. Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e.


ITC plans farm demo plots Business Standard. ITC holds out mall hope for villagers The Telegraph.

Ground reality Business Standard. Fuelling latent rural demand The Economic Times. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years. As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling.

Give them empowerment responsibiljty The Hindu Business Line.

ITC E-choupal: Corporate Social Responsibility in Rural India – Ali F. Farhoomand – Google Books

Global award for ITC’s e-choupal Business-standard. Rewarding resourcefulness, lifting lives The Hindu Business Line. The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India.

This initiative, which has covered over 64, hectares, has a multiplier impact and reaches out to around 70, farmers.

ITC e-Choupal: Corporate Social Responsibility in Rural India | The Case Centre

Jump to Main Navigation. Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. Please visit our sites: The Golden Peacock Innovation Award All fields Reference no. Access this item You must be logged in to view this material.

Product details Share this page: ITC to set up a shopping complex at Ujjain Business-standard. Go to advanced search.